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DRAGONS’ DEN

Dragons’ Den is a UK-based reality show series. It is a brilliant concept allowing aspiring entrepreneurs to secure funds for their potentially profitable business ideas from investors

who are called ‘dragons’. #.1._______ In the show their task is to quiz the participants about

their business concepts. Then each dragon decides whether or not to invest their money.

The show starts with the contestants giving a 3-minute presentation on their ‘unique’

business idea. #.2._______ In exchange for the investment, the contestants offer a share in

their business. If the dragons see potential in the presented idea or product, negotiations then take place to agree on how big their share in the business should be. The contestants can accept the offers or simply walk away. The dragons can also offer only a percentage of the money requested if they do not wish to commit the full amount, leaving the other dragons

free to do the same. #.3.______ However, in this case the contestants have to agree to give up

a larger share in their business than they previously planned.

Dragons frequently ridicule the entrepreneurs for the overvaluation of their businesses and

‘send them home’. #.4._______ A classic example is Rob Law. He was humiliated when he

pulled off one of the straps from the luggage bag for kids he was presenting. Not one to be put off easily, Rob re-designed his bag, correcting the flaws and has since made a fortune selling his bags globally.

adapted from www.en.wikipedia.org
www.dragonsdeninvestors.com

A. They are also required to specify the amount of money they want to receive from the dragons.
B. However, many presenters were not lucky enough to get through Dragons ’Den.
C. The dragons sometimes demand more than the entrepreneur is willing to offer and thus no deal is reached.
D. Strangely enough, Dragons ’Den failures need not always be failures outside the show.
E. This can lead to the contestant receiving multiple financial backing, with the benefit of a broader range of expertise.
F. The latter group is comprised of venture multimillionaires with years of experience in evaluating products.